Bmw Tires Cupping
“…no time is wasted beating around the bush, playing charades around price or leaving the customer feeling like prey who haplessly wandered onto a car lot.”
Typically, I write about concepts and use examples to highlight them, but in this case I want to write about a specific example of a process most find to be anything but efficient: buying a car. True, buying a car is not a typical task one performs in a corporate environment, but most people who work in corporations eventually go buy a car. And if you’re an efficient CEO like me, you want the process to be quick, painless and rewarding.
Yesterday I met Larry Shapiro at Bob Smith BMW. I have to admit that I am partial to BMW for their vehicles and their best practices. (Have you ever taken part in the “Ultimate Test Drive” event? Don’t miss these!) But that doesn’t guarantee every sales person at a BMW dealership is going to be the person you want to buy your car from. Larry was anything but your typical sales guy and a role that I would hope more sales people in general can emulate.
First, Larry did not introduce himself as a ‘client advisor’ or ‘consultant’ or other shallow disguise – he made no apologies for being a good sales person and spoke fondly of his 16 years selling BMWs. Second, he spent time to listen and understand, including driving a few cars, exploring the features we cared about and directing us to a vehicle that met our specific desires and needs. Third, Larry negotiates like I do – he offered his best price first. Wouldn’t life be easier if we just knew the best price right up front?
How exactly is this process efficient? Maybe you’re not in Southern California and/or not in the market for a BMW, but you can learn from Larry’s example of servicing client needs with efficiency. By listening to customer needs and then providing the best fitting solution and lowest price first, no time is wasted beating around the bush, playing charades around price or leaving the customer feeling like prey who haplessly wandered onto a car lot. Moreover, there were no pretenses or uncomfortable tension about each step. Larry made the process effortless.
Are you working this concisely with your customers? Larry is and I applaud him. Thanks for the inspiration Larry ( larry.shapiro@bobsmithbmw.com).
Thanks for reading,
Richard Walker
(Blog: www.EfficientCEO.com)
(Website: www.Quikforms.com)
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23 Valeo OE Top Lock 2 Wiper Blade(EA) BMW $29.95 23″ Valeo OE Top Lock 2 Wiper Blade(EA) BMW priced from $29.95. |
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24 Valeo OE Top Lock 2 Wiper Blade(EA) BMW $29.95 24″ Valeo OE Top Lock 2 Wiper Blade(EA) BMW priced from $29.95. |
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Pro Comp Tires 50035 $432.55 Pro Comp Tires 50035 50035 XTREMEAT 35/13.50R20 |
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Pro Comp Tires 50033 $393.55 Pro Comp Tires 50033 50033 XTREMEAT 33/13.50R20 |
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Pro Comp Tires 36040 $422.98 Pro Comp Tires 36040 36040 XTERRAIN 40/13.50R16 |
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Pro Comp Tires 371237 $383.74 Pro Comp Tires 371237 371237 37/12.5R17 XTERRAIN |
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Pro Comp Tires 561285 $203.57 Pro Comp Tires 561285 561285 LT285/75R16 |
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Pro Comp Tires 55035 $233.52 Pro Comp Tires 55035 55035 35X12.50R15 |
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Pro Comp Tires 55031 $162.27 Pro Comp Tires 55031 55031 31X10.50R15 |
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Pro Comp Tires 37385 $188.75 Pro Comp Tires 37385 37385 38.5/14.50R17 XTERRAIN |
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Pro Comp Tires 30035 $457.87 Pro Comp Tires 30035 30035 XTERRAIN 35/13.50R20 |
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Pro Comp Tires 500305 $336.24 Pro Comp Tires 500305 500305 33X12.50X20 AT |
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Pro Comp Tires 57285 $240.95 Pro Comp Tires 57285 57285 LT285/70R17 EXTREME AT |
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Pro Comp Tires 30037 $533.02 Pro Comp Tires 30037 30037 XTERRAIN 37/13.50R20 |
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Pro Comp Tires 35033 $211.71 Pro Comp Tires 35033 35033 X/T 33/12.5O R15 |
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Pro Comp Tires 36315 $279.51 Pro Comp Tires 36315 36315 X/T 315/75 R16 |
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Pro Comp Tires 660265 $239.9 Pro Comp Tires 660265 660265 LT265/75R16 XTREME MT |
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Pro Comp Tires 67285 $302.8 Pro Comp Tires 67285 67285 LT285/70R17 XTREME MT |
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Pro Comp Tires 670265 $254.02 Pro Comp Tires 670265 670265 LT265/70R17 XTREME MT |
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Pro Comp Tires 671237 $399.72 Pro Comp Tires 671237 671237 37X12.50R17 XTREME MT |
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Pro Comp Tires 16533 $210.31 Pro Comp Tires 16533 16533 A/T 33/12.5 R16.5 |
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Pro Comp Tires 25033 $206.85 Pro Comp Tires 25033 25033 M/T 33/12.50 R15 |
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Pro Comp Tires 25031 $176.27 Pro Comp Tires 25031 25031 M/T 31/10.50 R15 |
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Pro Comp Tires 58035 $367.31 Pro Comp Tires 58035 58035 PRO COMP XTREME 325/65R18 |
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Pro Comp Tires 26285 $216.52 Pro Comp Tires 26285 26285 M/T 285/75 R16 |
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Pro Comp Tires 15031 $147.52 Pro Comp Tires 15031 15031 A/T 31/10.50 R15 |
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Pro Comp Tires 25032 $206.18 Pro Comp Tires 25032 25032 M/T 32/11.50 R15 |
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Pro Comp Tires 271237 $330.15 Pro Comp Tires 271237 271237 37/12.50R17 MUD TERRAIN |
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Pro Comp Tires 66315 $294.38 Pro Comp Tires 66315 66315 LT315/75R16 XTREME MT |
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Pro Comp Tires 65031 $196.82 Pro Comp Tires 65031 65031 31X10.50R15 XTREME MT |
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